Honda TreeFund: Growing trees in partnership

21 Oct 2010

On September 16, Southey Honda teamed up with a number of other local organisations in Masterton including the South Wairarapa District Council, DOC and the Greater Wellington Regional Council to help restore biodiversity in the local community through native tree plantings.

Honda New Zealand through its TreeFund initiative funds the planting of thirteen native trees (ten from Honda NZ and three from the local agent) for every new car sold and has funded the planting of more than 420,000 trees nationwide since its inception.

The funded native trees are planted locally in the customers’ purchase region by the local regional council.

Honda NZ’s Managing Director Graeme Seymour explains, “The TreeFund is our way of getting together with local communities to help them improve the biodiversity, water quality and other environmental concerns in their area. Annual planting days also allow our local Honda teams and customers to demonstrate their commitment to supporting the local environment in a tangible way. This program is not about trying to offset the greenhouse gases that our products emit in daily use by our customers, rather it is our job to provide technology solutions to do this. The upcoming launch of Insight is an example of Honda delivering in this area, greenhouse gas emissions are cut by 40% when compared to conventional cars. ”

Ways in which TreeFund benefits local environments across New Zealand, through the establishment of native tree populations include:

  • water run-off control
  • erosion control
  • beautification, including for regional parks
  • protection and restoration of biodiversity
  • urban stream enhancement
  • coastal protection and restoration
  • and support of the Cancer Society SunSmart Schools’ Accreditation Programme.

 To find out about Forest & Bird's partnership with Honda, see here